It started out innocently enough. One day my friend and I went out to lunch and I fell in love with her outfit. A few weeks later, we met up for a glass of wine, and I loved this second outfit even more. A picnic in the park a month later? I had to get some of these clothes. They are known as Lularoe.
They came on the scene a few years ago, but exploded like colorful fireworks in the last couple of years. And colorful is indeed the word! Think vibrant, wild, explosive oranges, reds, purples, yellows in patterns that made your head spin. A special hallmark of these clothes is the cacophonous mismatching of pieces with discordant patterns and colors. An example of this on a very slight scale is a blue and yellow striped top with a bright pink and purple polka dot skirt. The idea is to have fun, be unique, feel confident and strut your style with confidence. And this idea grabbed me hook, line and sinker.
Like any new company, Lularoe is facing some growing pains, but as a consumer, I could care less about those issues. What I do care about is the quality of the clothes, the consultants’ service, and how I have indeed become an obsessed consumer. The clothes are sold during live internet sessions, for which I’ve begun to passionately scour the web when I’m in the mood for a live “party,” as some sessions are called. Once part of a party, I find it VERY difficult to stay “dry” as in, not making a purchase. Thus is the lure of Lularoe.
Fixation aside, I really do love these clothes. I love their whimsy, their comfort, and the ability they give me to create my own unique style. I also love my main party consultant who is as real and comfy as an old shoe, and keeps us all in stitches with her charmingly self-deprecating style.